GLENDALE, AZ

A marketing consultant for Glendale's retail, restaurant and hospitality businesses.

Creative Strategies is a marketing consultant serving Glendale, Arizona, from Phoenix. John Graham Seeliger has filled resort suites and airline seats over a 40 year career, and he helps Glendale businesses turn the crowds that come for the big events into customers who come back on an ordinary Tuesday.

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By John Graham Seeliger, Principal and CSO Updated October 22, 2026

What is the marketing challenge for Glendale businesses?

Uneven traffic. Glendale hosts some of the biggest events in Arizona at State Farm Stadium and the Westgate area, so business can swing from overflowing to quiet. The challenge is building steady customers between the big days.

Event crowds are mostly visitors who may never return. The businesses that thrive here use those peaks to capture names, then market to the West Valley residents who live nearby year round, including the families and military households around Luke Air Force Base.

That takes two plans working together: one to win the crowd and one to keep the neighbors. It is the same thinking that packed an Arizona resort after 9/11, when few airlines were flying and almost no one was traveling.

How we help Glendale businesses

Campaign Development: promotions timed to events and seasons
Direct Response Marketing: offers that bring visitors back
Marketing Strategy: a plan for steady, year round business
Small Business Marketing: focused spending for local shops

PROOF

Results that scale to any size.

100%
capacity, post 9/11
Few airlines flying, resorts mostly empty. Our multimedia promotion packed an elite resort's suites, even through an Arizona summer.
70%
opening response for an airline
Flying empty and near bankrupt, the airline reached three untapped markets we identified. Flights overbooked.
600%
above a fundraising target
We mailed cash to prospects for a wounded warrior hospital and asked for it back, multiplied. They sent it.

"We were all just astounded by the quality of your tactical and creative work... Delighted with the results, too."

Bonny Lepore, Print and Advertising Director, Yaffe Advertising (Phoenix, AZ)

See all the case studies

Serving Glendale and nearby.

We work with businesses across Glendale, from Westgate and downtown Glendale to Arrowhead, as well as Surprise, Goodyear, Avondale and the rest of the West Valley. Meet in person or by video.

QUESTIONS

Glendale questions, answered.

How can a Glendale restaurant or shop get more regular customers?

Capture the visitors you already get (a reason to share an email or phone number), then give them a reason to return. Pair that with marketing aimed at nearby residents for the quieter weeks.

Do you work with hospitality businesses?

Yes. Our multimedia promotion filled an elite resort to 100% capacity in the months after 9/11, and an airline campaign drew a 70% opening response. See the case studies.

Do you serve the rest of the West Valley?

Yes, including Peoria, Surprise, Goodyear and Avondale.

KEEP EXPLORING

LET'S TALK

Ready when you are, Glendale.

A quick conversation costs nothing, and you'll know exactly where your Glendale business stands. Plus, what your next step should be. If any. No sugar coating, no pressure, no BS.

Start the conversation.

Phone:
602.558.7540

Email:
johngseeliger@cox.net
jgs@creativestrategiesmktg.com

Location:
Phoenix, AZ, serving the Phoenix metro and all of Arizona